Marketing Manager Performance

• Be part of a market leading EU organisation
• Own the online campaigns with strategy and big budgets

About Our Client

One of the largest industrial manufacturing manufacturing service providers in Europe. They deliver success no matter the size of their solutions or components. What matters is that they make your products and processes faster, smarter, safer, or more efficient.

Job Description

Performance Strategy & Growth

• Develop and execute a performance marketing strategy aligned with the web-shop growth and profitability objectives
• Own customer acquisition, reactivation, and conversion performance across paid channels
• Translate business targets (revenue, EBITDA, penetration) into clear media and KPI frameworks
• Manage and challenge external performance agencies

Channel Ownership

• Own and optimize paid channels including:
• Paid Search (Google, Bing)
• Paid Social (Meta, LinkedIn, others where relevant)
• Display, retargeting, and emerging performance channels
• Continuously test new platforms, formats, and bidding strategies in a B2B context
• Using automation tool (Channable) to scale a 2m+ skus portfolio across 5 markets.

Webshop & Funnel Optimization

• Work closely with eCommerce, eBusiness manager, Local team and analytics teams to improve:
• First-time webshop transactions
• Conversion rates
• Optimise full-funnel performance from awareness to transaction and repeat purchase

Data, Measurement & Insights

• Define and own performance KPIs (ROAS, conversion rate, revenue contribution)
• Ensure robust tracking, attribution, and reporting across markets
• Use insights to drive decisions, not just report numbers

Stakeholder & Agency Management

• Manage and challenge external performance agencies
• Partner with local marketing teams across multiple countries
• Clearly communicate results, learning’s, and recommendations to senior stakeholders

The Successful Applicant

• 5+ years of experience in performance marketing
• Proven track record driving revenue through paid digital channels
• Experience in B2B, eCommerce, or complex buying journeys is a strong plus
• English + another language is a plus (NL, FR, DE)

Skills

• Strong hands-on knowledge of Google Ads, Meta, and analytical platforms
• Comfortable working with large budgets, multiple markets, and complex product catalogues
• Strong analytical skills with a commercial mindset
• Ability to balance growth, efficiency, and long-term value

Mindset

• Data-driven and outcome-focused
• Comfortable with complexity and ambiguity
• Proactive, structured, and able to influence without direct authority
• Curious, test-and-learn mentality

What’s on Offer

• Competitive base salary based on experience
• Annual Bonus
• Mobility
• 25 days holidays with the option to purchase 12 days
• Pension
• Hybrid working

Tagged as: marketing