Social Media Manager

• Join a blue-chip beauty brand expanding in the Netherlands
• Clear career growth opportunities

About Our Client

Our client is one of Australia’s leading beauty brands gaining international recognition and expanding rapidly into the Netherlands, UK, and US.

Job Description

• Content development: Brief and curate engaging, platform-specific content (text, images, videos) for key social channels, including Instagram, TikTok, and other emerging platforms.
• Campaign execution: Lead NL-specific campaigns, giveaways, and influencer partnerships that amplify product launches and brand milestones.
• Strategy development: own the Dutch market handles and develop/execute social media growth strategies, leveraging local insights and trends to increase brand exposure, engagement, and audience reach across social platforms. You will plan and manage monthly content calendars to align with product launches, partnerships, and seasonal trends.
• Community management: Build relationships with beauty influencers and creators, negotiating collaborations that drive brand awareness and authenticity. Monitor and manage sentiment, ensuring a positive and consistent brand presence whilst also responding to comments, messages, and customer inquiries.
• Partnerships: Collaborate with retailer social channels + themes to build broad-reaching campaigns.
• Analytics and insights: Track and analyse social media performance metrics, including engagement, reach, and ROI, providing regular reports and insights.

The Successful Applicant

• Fluency in Dutch and English is required
• Proven experience (5+ years) in social media management, preferably in the cosmetics sector or broader beauty
• A deep understanding of the Dutch beauty market, including consumer behaviour and key industry trends
• Experience managing influencer collaborations and partnerships in the Netherlands to develop long-term partnerships
• Strong content development skills (ideating, filming, editing) across social media platforms such as TikTok and Instagram
• Analytical skills with experience using social media analytics tools to make informed decisions related to performance improvements and commercial goals
• Creative thinker with exceptional communication and storytelling skills
• Ability to thrive in a fast-paced, results-driven environment, that requires you to respond quickly to changing market trends

What’s on Offer

• Clear growth opportunities
• Opportunity to work on one of Australia’s fasted growing beauty brands

Tagged as: marketing