• Fast moving consumer goods (food)
  • Dynamic marketing role with global scope
  • About Our Client

    Multinational FMCG Company

    Job Description

    As International Trade Marketing Manager, you will be part of the global Sales & Trade Marketing team. This role focuses on driving profitable growth in the categories. You will be providing central support in building local trade marketing related capabilities and solutions – via development of content, trainings, workshops and participation in local projects. Also you will be the center of excellence and point of reference for global Trade Marketing. In addition you will support the Operating Companies on specific needs or projects which can be part of a long-term or short-term development need (category/shelf management, commercial booster projects, channel or customer projects, etc.). You are also responsible to provide support to local teams on function-related questions, sharing of best practices and participating in regional conferences or visits with the objective of building commercial capabilities.

    Your responsibilities will include:

    Category Vision & Category Development

    • Evolve and roll out of the global Category Vision and category strategies into Operating Companies. Closely collaborate with Group Marketing teams to define segment growth drivers and strategies based on market clusters
    • Support category teams (Group/Operating Companies) in category knowledge from shopper and retail angle
    • Detect Trade Marketing support and development needs for local entities. Support local teams in capability development roadmap. You will develop a Category Management Training and learning agenda
    • Development of global channel and support development of local channel visions. Develop insights to support different channel visions
    • Evolve global Touchpoint vision to secure category and brand confrontation

    Business Intelligence / Channel and Shopper Insights

    • Develop channel knowledge and detect key trends. Use intel resources such as Kantar Retail. Create facts to support development of different channel visions
    • Development of category analytics/tools to support local Trade Marketing teams with analytics and in defining optimal category strategies
    • Develop global category-led insights and support Group Category/Marketing teams and local Operating Companies in category knowledge, opportunities and trends
    • Shopper Research: identify and coordinate international shopper research projects. Align priorities and secure resources in Operating Companies; be the contact point for shopper research in alignment with Group CMI team. Secure business relevance of shopper research. Participation in local research projects and aggregation of local learnings into global toolkits and playbooks. Sharing learnings regularly throughout global community
    • Support global launches with KPI’s, tracking, measurement and best practice development

    Revenue Management

    • Develop Global Revenue Management agenda together with regional/global stakeholders
    • Drive and Develop our Pack Price Architecture Playbook. Lead in global roll out of playbook into local markets
    • Develop ROI mindset and solutions in Trade and Shopper Marketing. Support both global as well as local Shopper Marketing teams

    Shopper Marketing

    • Support major global/regional Shopper Marketing initiatives (activations, seasonal, touchpoint development)
    • Develop and share learnings
    • Cooperate with Brand Teams on major global launches (selling stories, trade kits, KPI’s)

    Sharing & Community Management

    • Best Practice Sharing: develop a strong sharing culture for the benefit of Operating companies
    • Participate in developing the global community and facilitating their exchange
    • Development and organization of webinars, workshops and conferences
    The Successful Applicant

    For this position we are looking for someone who has a holistic experience in Trade/Customer Marketing. You are practical and pragmatic, understand the business and at the same time are able to conceptualize in order to provide a global view and to help markets with concepts for growth.

    The ideal candidate has:

    • MA/MBA Degree (preferably Business Management or Marketing Management)
    • 8+ years of commercial experience demonstrated in Trade marketing, Sales or Category Development
    • Experience in Project Management
    • Qualitative and quantitative Research experience (Consumer/shopper) and Analytical Experience (e.g. Nielsen, IRI, GfK)
    What’s on Offer

    Good monetary compensation

    Tagged as: marketing

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